The Shadow

I want you to imagine yourself walking down a dimly lit alley. It’s cold and damp, the streetlamps, are behind you. With that cold, halogen light behind, you’re casting a shadow in front. Your shadow is one step ahead, it would seem; it’s you that’s following it. Of course, to place your shadow behind, the [...]

Endorsed by Whom?

“Products and services always seem to do so much better when they're endorsed by a high achiever or someone famous don’t they?” For example, if Tony Robbins stood up and said something like (and it’s important to imagine a loud gravelly voice here) “This book will change your life!” Would it increase the books chances [...]