Investing in marketing, or some other business related issue, isn’t necessarily going to start showing an immediate return. A new oven in the kitchen of a restaurant, for example, won’t get paid for until its churned out quite a few joints of roast beef. I’ve used the example of roast beef since learning recently that the French call the English “roast beef.” This is done in the belief it’s the only thing eaten this side of the channel. So much for the marketing success of English cuisine!
Anyway, marketing is such a fickle beast, and so much of an art to get right, that seeing a tangible return from our investments and endeavours, can indeed take years. Either because it’s taken some time to perfect our strategy, or people need to be made aware of the services we offer, to begin with. This begs the question: can you create a market where none exists? Or is something only ever considered when introduced by someone first hand; the guy knocking on the front door for example. Knock, Knock.
“All the same, knocking on doors, advertising or investing in tools of the trade, it all costs time and money”
For some, it’s a very brave step to start spending money, where it’s known and understood, there’s unlikely to be an immediate return on our investments. As with many things, there may be no guarantee, they’ll actually be any return. This is where calculated risk comes into play. Successful investors are very good at working out the risks and the potential returns on any future business.
On a personal level, we reduce risk through ensuring that what we have to offer, is a quality product or service. I’m not not just talking about ensuring the roast beef (there with that example again) isn’t overcooked. We need to also talk about the person; the individual behind the product, or service. Aside from business matters, this is also relevant to our personal life, for:
“Meeting the woman, or man of our dreams, is achieved by ensuring we’re able to present ourselves as a worthy catch”
Developing courage, persona, self-esteem with fabulous attitude to life, does not come naturally to many. Most of us need to work at it. If we’re not developing – with all of these thing’s in mind – we will be stagnating and wasting our money. Be the complete package. Invest in yourself. Attend a Personal Development Workshop.